1967 Jaguar Pirana by Bertone

In the last decade of the twentieth century, a legendary car has conquered the hearts of automobile enthusiasts worldwide. That is the Jaguar Pirana by Bertone, born in the 1960s. With the cooperation between the famous Italian car design company – Bertone and the British automaker Jaguar, this work has brought a unique combination of style and creativity.

The 1967 Jaguar Pirana by Bertone is more than just a car, it’s a moving piece of art. With its groundbreaking design and bold lines, it creates an interesting contrast between the classic and the modern. Soft curves and sharp details create a beautiful harmony, showing sophistication and meticulousness in every detail.

Vintage Vibes

Starting out as a brand new 4.2-litre 2+2 from Jaguar, Marcello Gandini at Bertone took it upon himself to redesign the car into an “ideal car” with help from Jaguar and their partners. The Pirana made its debut at the 1967 London Motor Show at Earl’s Court on the stand of Carrozzeria Bertone S.A.S. In many ways this was Bertone’s bid at styling the E-Type’s replacement which, alas, never transpired. Following on from the London Motor Show it was also exhibited at the Turin and New York motor shows and left people impressed everywhere it went.

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The 1967 Jaguar Pirana by Bertone can now be yours as it goes up for auction with RM Sotheby’s and this is an incredibly rare opportunity to own a piece of automotive history. The Pirana was produced at Bertone at the same time as the Alfa Romeo Montreal Prototype and, as a result, it actually shares many of the same design cues such as the swept up rear quarter windows that will immediately draw the eye. Some of the design features around the headlights were also later used for the Lamborghini Espada so it’s clear to see it had an influence on the world of car design.

It is on the inside that this vehicle really catches the eye and Bertone extensively refitted and reimagined the interior with a new integrated centre console, redesigned seats and brand new door panels. In addition, they also fitted power door windows and a powered radio antenna which was brand new technology at the time. Smiths Industries assisted with much of the interior including a prototype climate control system which fed cool air to the roof and warm air through the floor. Last but not least, a tape recorder system was installed which was a precursor to the cassette tape.

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Hold The Front Page

Needless to say, the 1967 Jaguar Pirana by Bertone caused quite a stir in the 60s and was featured as a cover car of The Daily Telegraph Magazine with the line “We built the star of the Motor show.” Some of the partners who helped in making this vehicular masterpiece at the time included Smiths Industries who fitted a new air conditioning system, Joseph Lucas for new lights, the Connolly Brothers who supplied a new type of leather known as Britax.

The 1967 Jaguar Pirana by Bertone is a unique piece that stands out in the automotive world. With a wonderful combination of bold Italian design style and the sophistication of British automaker Jaguar, this car has truly left a deep mark on the hearts of classic car enthusiasts.

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